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Potentially ending more than 120 years of combined sponsorship activities, the London Assembly has called for McDonald's and Coca-Cola products to be banned from the 2012 Olympic Games (how long is McDonald's sponsorship with the Olympics supposed to last?). International Olympic Committee President Jacques Rogge says there is a "question mark" on the companies' sponsorship because of their products' perceived unhealthiness, which appears at odds with the Olympics' image of athletic prowess and healthy living (find McDonald's unhealthiest menu items).
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